Launched in 1996, the award-winning NME.com has grown to become Europe's most successful music website, with over 4 million unique users across the globe. Famous for its industry-leading music news, world exclusives, breadth of reviews, video content and in-depth features, NME.com is the digital archive of the NME, with over 30,000 news stories, reviews and features in its database. NME.com was voted Interactive Consumer Magazine of the Year at the 2009 PPA Awards. Visit the website at: www.nme.com
I got this information from http://www.ipcmedia.com/brands/nme/
Here are some of the key facts and audience statistics i got from the NME website. The information tells us percentage rates for things that a tipical NME reader would be into, for example concerts and festivals and also things such as how many readers have broadband internet, looking more into the class of the target audience.
Key Facts
Price £2.20
Price £2.20
Frequency Weekly
Circulation 56,284
Readership 411,000
Launch Date 1952
Male/Female 73%/27%
Average Age 25
ABC1 73%
Target Market Men 17-30 80% of NME readers feel that music is an important part of their lives 79% of NME readers like to listen to new bands 63% specially choose to listen to indie/guitar bands 49% specially choose to listen to live bands in studio 52% are interested in taking a musical course/qualification
36% are thinking of buying a musical instrument in the next year 72% have a broadband Internet connection at home 67% have bought something online in the last 12 months
59% agree they like to keep up with the latest technologies
34% are working full time, 18% are working part time and 26% are full time students 62% read at least 3 out of 4 issues Almost half (49%) have been reading NME for at least 3 years 84% think the magazine gives them what they want spending an average of 46 minutes reading each issue