IPC Media produces over 85 iconic media brands, with our print brands alone reaching almost two thirds of UK women and 44% of UK men – almost 27 million UK adults – while our online brands collectively reach 20 million users every month.
IPC's diverse print and digital portfolio offers something for everyone, with a focus on three core audiences: men, mass market women and upmarket women.
Our men's portfolio (IPC Inspire) comprises a wealth of leisure brands including Country Life, Horse & Hound, Rugby World and Decanter, as well as lifestyle brands including Nuts, Mousebreaker and NME.
Our mass market women's division (IPC Connect) comprises famous women's weeklies including Look, Now, Chat and Woman; TV entertainment brands including What's on TV, TVTimes and TV & Satellite Week and, online, the goodtoknow network.
Our upmarket women's division (IPC Southbank) comprises luxury fashion brands including Marie Claire and InStyle, lifestyle brands including woman&home and essentials and home interest brands including Ideal Home, Livingetc and housetohome.
I got this information from http://www.ipcmedia.com. From this information we can see that this is a very big company, not only produces music magazines but over 85 iconic health, beauty and fashion magazines, which have a big impact on the way we live and can change our views on things. We can see from the first paragraph that these brands of magazines reach out to a massive two thirds of the woman and 44% of men in the UK. Men seem to be put into the category but woman are categorised into the mass market and up market so they can design their magazines easily to fit the target audience.